As we move into 2025, a new travel trend is quietly gaining momentum—JOMO, or the Joy of Missing Out. It’s a refreshing shift in the way we approach vacations, moving away from the hustle of trying to see it all and do it all. Instead, JOMO travel is all about slowing down, embracing a more relaxed itinerary, and savoring the simple pleasures of a getaway. This approach ties closely with the principles of slow travel, focusing on deeper engagement with a destination rather than hurriedly checking off a list of must-sees.
JOMO travel is the opposite of the over-scheduled, “Fear of Missing Out” (FOMO) style of vacationing that has become the norm. It’s not about rushing from one crowded tourist hotspot to the next or obsessing over ticking off an endless list of must-see landmarks. Instead, JOMO encourages travelers to take a step back, embrace a slower pace, and immerse themselves in the peaceful, less-discovered aspects of a destination. It’s about truly enjoying the experience rather than focusing on documenting every moment for social media.
At its core, JOMO is a perfect companion to slow travel. Slow travel advocates for spending quality time in fewer destinations, getting to know a place and its people on a deeper level, and savoring every moment. It’s not about the number of places you visit; it’s about the richness of each experience.
The fast pace of modern life, combined with the pressure to capture and share every travel moment, has led many to feel overwhelmed, even during vacations. JOMO is a response to that pressure, offering an alternative where rest, self-care, and quality time are prioritized over itineraries packed with activities. People are increasingly seeking deeper, more meaningful experiences, whether it’s spending time in nature, connecting with locals, or simply enjoying a quieter pace of life.
For those looking to explore mindful travel trends in 2025, Noctourism is another emerging concept that aligns well with JOMO principles, focusing on quieter, night-time explorations that enhance relaxation and serenity.
A JOMO vacation is often about embracing slow travel—spending more time in fewer places, truly experiencing a destination rather than rushing through it. Travelers might choose to stay in rural areas or less touristy towns, where they can unwind and enjoy the local culture at their own pace. It’s about finding the joy in simple activities, like taking a leisurely walk through the countryside, enjoying a quiet café, or reading a book by the beach.
In slow travel, the emphasis is placed on quality over quantity. Rather than squeezing in multiple destinations in a short period of time, slow travelers stay longer in one place to deepen their connection to the local culture, traditions, and environment.
JOMO travelers also tend to avoid the hustle of social media. Rather than worrying about capturing every picturesque moment for Instagram, they focus on the present—whether that's taking in the view, savoring a meal, or enjoying a moment of stillness. This digital detox allows for a deeper connection to both the destination and oneself.
Recent Google Trends data highlights the growing interest in JOMO travel. Search interest has shown a consistent upward trend in the past year, with noticeable spikes in searches during peak vacation planning times. This growing interest points to a shift in how people are approaching vacations—opting for a more relaxed, mindful way to travel. As people begin to focus on well-being and sustainability, JOMO offers a much-needed alternative to the fast-paced, crowded nature of traditional tourism.
As we head into 2025, JOMO travel offers a refreshing alternative to the whirlwind pace of traditional vacations. It’s about slowing down, embracing quiet moments, and finding joy in missing the crowds. For those seeking a more mindful, restorative holiday, JOMO provides the perfect opportunity to disconnect from the noise and reconnect with what truly matters. By integrating the principles of slow travel, JOMO gives you a chance to immerse yourself in an enriching experience, leaving behind the stress and chaos of modern life.
So, next time you plan a trip, consider embracing the Joy of Missing Out—and the slower, more meaningful journey that accompanies it. It just might be the most relaxing vacation you’ve ever had.