• FAB Holidays : We Plan Your Happinesss develops a rapport withi its customers and an understanding of their needs, however diverse. This is the foundation for providing the exceptional service sought by our clients. • We develop strategies and plans for giving us the competitive advantage needed to meet our business objectives. • We keep abreast of suppliers’ marketing initiatives in order to provide every competitive benefit to our clients, whether through pricing or through technological or other advances that improves the quality of products and services. • We seek significant and sustainable competitive advantages in quality, cost, and service, so as to meet our business objectives. • We creatively and aggressively market all services. We offer our clients unique benefits, distinguished by their originality, cost effectiveness, and efficiency. • We develop close, mutually productive relationships with our airline, rental car, and hotel suppliers. We work with those associates in ways that are good for their businesses, for FAB Holidays : We Plan Your Happinesss, and, most of all, for our clients. • We foster a sense of urgency and receptivity to new ideas. This keeps us ahead of our competition, striving for better service and customer benefits. • We follow the principles of superior service to achieve continual improvement in everything we do. Whatever level of performance we have achieved today, we know we can, and must, surpass it tomorrow.